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Most marketing outreach is a one-way communication.

Your firm delivers messages, but never find out how customers interpret them.

Are your ads persuasive? Does your logo give the desired impression? How could your communication be improved?

Let us find out for you.

Using a combination of research methods-such as usability studies or focus groups-NHT can find out how your people respond to your firm's outreach. We can find out who is seeing your messages and what they think of them.

Close the loop. Maximize the effectiveness of your branding and outreach with an NHT media effectiveness study.

Contact us to discuss your needs.

SENIOR ANALYST

Jason Lathrop

Jason Lathrop has more than 8 years of experience analyzing and writing about technology and the business of technology. He has performed market assessments, moderated focus groups, and conducted in-depth interviews for hundreds of products in the fields of sustainable and renewable energy, industrial applications, and pharmaceuticals. He has an M.S. in Environmental Studies. In addition, his freelance writing has appeared in the New York Times Sunday Magazine, McSweeney's, and ABCNews.com.