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Answers to the questions you never knew you had.

Customers open up in focus groups. They express thoughts and attitudes you would never otherwise hear.

Using trained facilitators in a comfortable, neutral setting, our focus groups walk a representative sample of your customers-or potential customers-through an engaging, deep conversation about the issues at hand.

Differences come out in focus groups. Customers respond to and build on the insights of other customers. You can watch as they put their hands on a product, or look at their faces as they respond to a promotional campaign.

Whether you want to test your proposed new branding, get reaction to a product, or understand how customers think about your current products, a focus group can provide answers.

SENIOR ANALYST

Jason Lathrop

Jason Lathrop has more than 8 years of experience analyzing and writing about technology and the business of technology. He has performed market assessments, moderated focus groups, and conducted in-depth interviews for hundreds of products in the fields of sustainable and renewable energy, industrial applications, and pharmaceuticals. He has an M.S. in Environmental Studies. In addition, his freelance writing has appeared in the New York Times Sunday Magazine, McSweeney's, and ABCNews.com.