Strategic Consulting Market Research Business Operations Marketing Communications

What do your customers really think?

If you could listen to your customers talking about your product when you're not around, would you?

Too often, businesses neglect market research. Day-to-day interaction with customers provides a wealth of intuition and insight into their needs, but it's rarely objective information. Consumers are often not very good at explaining aloud how they actually think.

Formal market research provides a structured, analytic peek into the minds of your customers. Using proven techniques, such as focus groups or quantitative surveys, NHT can provide you with detailed perspective on what your customers really value.

We can tailor any research project to your needs, but our main offerings are:

1. Focus Groups
2. In-Depth Interviews
3. Intercept Studies

SENIOR ANALYST

Jason Lathrop

Jason Lathrop has more than 8 years of experience analyzing and writing about technology and the business of technology. He has performed market assessments, moderated focus groups, and conducted in-depth interviews for hundreds of products in the fields of sustainable and renewable energy, industrial applications, and pharmaceuticals. He has an M.S. in Environmental Studies. In addition, his freelance writing has appeared in the New York Times Sunday Magazine, McSweeney's, and ABCNews.com.