Strategic Consulting Market Research Business Operations Marketing Communications

Observe your customers in the wild.

NHT Intercept studies provide a statistically valid snapshot of your customers near the time they experience your service or transaction.

Focus groups and in-depth interviews yield deep, useful insight into how your customers think. To understand how they actually feel and behave just before or after to the point-of-sale, you have to go to them in the field.

Teams of trained interviewers politely but effectively implement brief survey questionnaires. Their observations describe customer movements, beliefs, and demographics—where it matters most.

VICE-PRESIDENT

John Balsam

Vice-president John Balsam has 15 years' experience serving business clients, with a primary focus on markets, market research, technology commercialization, and entrepreneurial business development. Since 2000, Balsam has worked closely with the State of Montana's Small Business Innovation Research program, to help individuals and business owners understand the SBIR and STTR programs and determine whether these programs represent worthwhile opportunities, and if so, how they should proceed to take advantage of the programs for funding.