Strategic Consulting Market Research Business Operations Marketing Communications

Good interviewers dig deep.

In-depth qualitative interviews are exploratory market research in its most rigorous form. Ranging in length from 20 minutes to an hour, a skilled, engaging interviewer will walk your potential customers through a deep conversation about the business issues.

Our interviewers are seasoned and thoroughly trained in the art of running a tight, thorough conversation. A mixture of friendly, engaging, and respectfully challenging.

Objectivity is essential to an in-depth interview. Immersed in assumptions and day-to-day operations, entrepreneurs can seldom re-frame questions and uncover valuable unknowns.

Contact NHT to discuss your potential research needs.

SENIOR ANALYST

Jason Lathrop

Jason Lathrop has more than 8 years of experience analyzing and writing about technology and the business of technology. He has performed market assessments, moderated focus groups, and conducted in-depth interviews for hundreds of products in the fields of sustainable and renewable energy, industrial applications, and pharmaceuticals. He has an M.S. in Environmental Studies. In addition, his freelance writing has appeared in the New York Times Sunday Magazine, McSweeney's, and ABCNews.com.