Strategic Consulting Market Research Business Operations Marketing Communications

What do your customers think of you?

Who are you compared to the competition?

In the competitive marketplace, your customers' perceptions are reality.

Effective positioning combines brand identity, price, and promotion to differentiate the benefits of your product or service from your competitors'.

Customers purchase solutions, not products. A full understanding of the needs, the competitors, and the customers underlies any successful effort to position your product.

An NHT market-positioning study can assist you in developing an effective brand and marketing strategy, taking into account:

Your competitors' products, price, and brand strategy
Customer segmentation
Customer needs and frustrations with current solutions
Market and technological trends

VICE-PRESIDENT

John Balsam

Vice-president John Balsam has 15 years' experience serving business clients, with a primary focus on markets, market research, technology commercialization, and entrepreneurial business development. Since 2000, Balsam has worked closely with the State of Montana's Small Business Innovation Research program, to help individuals and business owners understand the SBIR and STTR programs and determine whether these programs represent worthwhile opportunities, and if so, how they should proceed to take advantage of the programs for funding.